The meteoric rise of e-commerce has been a forceful driver of the prominence of customer centricity and matching supply chains. Somewhat oddly, this does not extend to delivery commitments, as a legal tussle between Amazon and a customer, seeking to launch a class action lawsuit against the e-commerce behemoth, shows.
Industry experts have identified customer-centric supply chains (CCSCs) as a vital ingredient of doing business today, an element that makes or …
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