Forwarders say more effort needs to be put into persuading employees of the benefits of embracing new technology.
It follows a sea change in customers’ demands for more tech-based approaches to business, in the wake of the pandemic.
Chief commercial officer at Awery Tristan Koch told The Loadstar: “In a way, the technology is the easier part, persuading people to embrace and take advantage of it is the hard part.
“You may develop …
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